Built & shipped Process Systems FAQ Websites Work About Get a free audit

Automation studio · Sofia → worldwide

Operational bottlenecks,
automated in days.

We design and ship bespoke automation — AI agents, integrations, internal tools — for teams drowning in manual work. First working version inside a week.

01 / PROOF

Built, shipped, fast.

Real systems, built under real constraints. Names withheld under NDA — the work speaks anyway.

Paid retainer Dubai tech company n8n · Notion · Fireflies · GCal

Hiring ops, automated

Under a paid retainer with a Dubai-based tech company, we designed and built an automated recruiting operation: an HR/hiring tracker connecting n8n, Notion, Fireflies and Google Calendar — interview notes, candidate stages and scheduling flowing without manual entry — plus autonomous multi-step agents (search → engage → track responses) taken to near production-ready.

Integration Shopify → local payments 2 days

2 months stuck → 2 days shipped

A Bulgarian Shopify store spent two months trying to connect a local payment provider. We shipped a working integration in two days. Same pattern every time: understand the actual blocker, build the exact bridge, ship.

7

Days to a first working version

400+

Apps and platforms we integrate

100%

Bespoke — zero templates, zero boilerplate

02 / CAPABILITIES

If it eats your team's time,
we turn it into a system.

C·01

AI agents & multi-step workflows

Agents that search, decide, write and follow up — the multi-step work that used to need a person watching it.

C·02

System integrations

CRM, calendar, payments, Notion, email — your tools finally talking to each other, with nothing falling in between.

C·03

Internal tools & dashboards

Custom control panels for the operations your spreadsheets stopped being able to hold.

C·04

Done-for-you automation audits

A 20-minute mapping of where your team's hours actually go — and what to automate first for the fastest payback.

C·05

Websites for hotels & guesthouses

Sites for places people stay, built around an availability calendar, an enquiry form and direct bookings that carry no commission.

03 / PROCESS

From bottleneck to build,
on a calendar you can see.

Day 0

The audit call

20 minutes. We map the bottleneck, the tools you run on, and what fixing it is actually worth.

Day 1–2

The blueprint

A fixed-scope, fixed-price build plan. You know exactly what ships, when, and what it costs — before anything starts.

Day 3–7

Build & test

We build in a parallel environment and run every real scenario until it's clean. Your team keeps working, undisturbed.

Ongoing

Run & extend

It goes live with zero disruption. We stay on to maintain it — and extend it as the business grows.

04 / SYSTEMS

Patterns we've already
productized.

Some bottlenecks repeat across every appointment-based business — so we've turned the fixes into systems that deploy in under two weeks.

More booked leads

Never Miss a Lead

Every enquiry — site, Instagram, Facebook — answered in seconds and followed up until it books.

Starts with the free audit
Fewer empty slots

Fill the Calendar

Smart reminders that kill no-shows, win-back messages for past clients, and a waitlist that auto-fills cancellations.

Starts with the free audit
More 5-star reviews

Reputation Machine

A steady stream of fresh reviews — happy clients asked at the perfect moment, unhappy ones routed to you privately.

Starts with the free audit
05 / WEBSITES

Websites for places
people stay.

Alongside the automation work, we build websites for Bulgarian guesthouses, family hotels and resort complexes. Same principle as everything else here: the site exists to do a job, not to look busy.

An availability calendar guests can read at 2am. An enquiry form that reaches the owner with dates, headcount and a phone number attached. Google Business and search set up properly. And for hotels, real online booking with card deposits and two-way Booking.com sync, so a direct reservation costs no commission.

Guesthousesrented whole, up to 4 units
Family hotels5 to 20 rooms
Complexesrooms, spa, dining, events

Pricing, what each tier includes and the annual service package are on the offer page.

See the website offer
01
You get a demo first

We build a real site for the actual property, with its own name and photos, and send the link. Nothing is paid before that.

02
Designed per property

No template swapped between two guesthouses. Colours, layout and copy come from the place itself.

03
Someone stays behind it

An annual package covers hosting, the domain, unlimited content changes and the Google profile, all year.

Start here · Free

The free
automation audit

In 20 minutes we map where your team's hours actually go, the one or two automations that would give them back fastest, and what a build would look like — fixed scope, fixed price. The plan is yours to keep, with us or without us.

Book your free audit →

No cost. No obligation. We only propose a build if it clearly pays for itself.

01
We map the bottleneck

Where the manual hours, dropped leads and copy-paste actually live.

02
You get the build plan

What we'd build, how many days it takes, and the fixed price — in plain language.

03
You decide

Build it with us, build it yourself, or keep the plan for later. No pressure either way.

05 / FAQ

Fair questions.

Something still unclear? Email team@optinovus.net — we reply the same day.

Q1How fast is "in days", really?
A simple integration ships in about two days. Most systems have a first working version inside a week. Larger builds ship in stages — you get working pieces continuously, not a big reveal at the end.
Q2What does it cost?
Every build is scoped after the free audit and quoted as one fixed price — no hourly billing, no surprise invoices. We only propose a build if it clearly pays for itself.
Q3Do you use templates?
No. Every system is designed around how your business actually runs — your tools, your data, your edge cases. That's exactly why they ship fast and stick.
Q4Who builds and maintains it?
The architect you speak to on the audit call is the person who designs and builds your system. Maintenance, updates and fixes are part of the engagement — you never touch the technical side.
Q5What tools can you work with?
Over 400 apps — Google Workspace, Slack, Notion, HubSpot, Stripe, Shopify, Airtable, WhatsApp and most tools a modern business runs on. If it has an API, we can wire it in.
Q6What if automation isn't the answer?
Then we tell you on the call. The audit maps where your hours actually go — if the honest answer is a process change instead of a build, that's what you'll hear. The plan is yours to keep either way.